Branding

MANCHESTER DERBY

BT Sport gave fans the opportunity to paint the city of Manchester either United red or City blue, ahead of BT Sports first ever Manchester derby on January 14th with a new interactive campaign. Using a social poll we ask fans the question ‘Is Manchester red or blue?’, with the results influencing the digital creative shown in the heart of Manchester. The screens updated each day running up to the derby to reflect the latest results of the poll.